First and foremost, probably one of the most overlooked yet most critical components in banner printing is GSM. GSM is grams per square meter and is indicative of the weights and thicknesses of materials covered. The measurement would largely cater to the durability, appearance, and suitability of the banner for precisely defined purposes such as outdoor events, indoor promotions, or long-term signage.

What is GSM used in banner printing?

Banner material is measured in GSM (grams per square meter). The lower the GSM of your banner, the lighter and more flexible it is. The higher the GSM signifies it has more weight and thickness. Knowing this will help you decide what kind of banner will be best for your site location or climate and show duration.

For instance:

240-300 GSM: Up to indoor banners or short-term usage.
440-510 GSM: Best suited for outdoor use, withstanding high strength and resistance to wind, sun, and rain.
610+ GSM: Heavy-duty material, ideal for large-sized signage or long-term outdoor mounting.

Selecting the Correct GSM for Your Requirements

Selecting the appropriate GSM not only makes your banner professional-looking but also capable of performing as desired in its setting. For outdoors or roadside promotions, use high GSM vinyl for durability against weather conditions. For indoor promotional banners, lower GSM materials can work, providing improved portability and economy.

Material Matters

At eBannerSigns, you have a vast selection of banner printing materials tailored to suit your project requirements. Whether you require mesh for wind penetration or gloss vinyl for high-impact displays, their experts provide you with the ideal blend of GSM, finish, and print quality.

Don’t Underestimate Finishing Touches

Features such as hemming, grommets, and lamination increase the durability and look of banners, particularly those of high GSM outside.

Final Thoughts

GSM knowledge is imperative for making effective banner material decisions. It has a direct impact on longevity, print legibility, and installation simplicity. By selecting the appropriate GSM, you get the most out of your budget and your brand visibility. With eBannerSigns experts to advise you through every detail, discover top-quality, long-lasting banners for any application.