Banner stands can become one of the most effective tools to draw attention at trade shows. But choosing the right spot for the latter? That is exactly where the magic happens. Among the innumerable booths that will try to catch every passerby’s attention, placing your banner stands in the right locations can maximize visibility, boost engagement, and forge a long-lasting impression. Let’s take a look at the top four places to position banner stands strategically so that you get the maximum from your display setup.

4 Strategic Spots for Banner Stands at Trade Shows

Entrance Areas

First impressions do tend to count. Putting your banner stand near the entrance of the trade show gets you on their radar from the outset. People coming in are much more curious and will be more likely to invest some visual interest in what’s in front of them.

Aisle Corners

The trade show aisles are high-traffic zones wherein attendees just keep on passing through. Place a banner stand at an aisle corner, especially any near your booth, for maximum viewership. You will have two vantage points. People coming from different directions will be able to view your banner, increasing visibility and enabling you to capture their attention and guide them toward your booth.

Near Stage or Event Area

The stages, speaker areas, or demo spaces generally draw larger crowds, but not always throughout the day. By placing a banner stand near these hotspots, you will be able to capture the eyeballs of focused traffic gathering for presentations or workshops.

Rest Areas or Food Areas

Rest zones and food areas, on the other hand, offer a relaxed setting wherein your message is going to stand out better with the attendees. They are resting, which implies that they have the time to actually lobby your visuals and images.

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Businesses of all sizes trust the high-quality range of banner stands from eBannerSigns and much more to make you stand out in any event. Browse our website to get a custom banner option that is suitable for you and place your order now.